Product strategy: step by step

Creating a digital product and taking it to its success requires synchronizing several expert teams and making good decisions throughout the process.

How do the teams align in the same direction and with a shared product vision? How do you inspire teams on how the future product will impact user lives by standing out from the competition?

Creating a clear product strategy allows you to guide all the actors involved in taking the product and the company to the right place with good agility and autonomy. The strategy makes it possible to bring high-level clarity, focusing on the “why” rather than on the “what exactly” and the “how.”

This experiential training aims to support you in the step-by-step creation of a product strategy, on a concrete case, with an expert coach to make you more confident and productive in managing your product and teams.

Format & Activities

• Pre-evaluation – become aware of its current forces and the situation
• e-learning – Introduction of concepts and concrete examples of the tools that will be manipulated during the workshops
• Workshops – Immersive and practical exercises to practice on concrete cases
• Put into practice – Practice to validate the achievements and be certified
• Self-assessment – Getting aware of evolution and learning

Themes & tools

• Product LifeCycle
• Product Vision and Product Business Canvas
• Business objectives in the form of OKRS
• Competitors and its market
• The User Persona vs. BUYER PERSONA
• “User Journey” high-level and initiatives
• The “KPIS” (Key Performance Indicators)

Trainer

Valentine Hoyet

Co-founder and coach Product Manager @Linky Product

Valentine is a co-founder of Linky Product and a Product Leader with solid UX design experience. Always having humans in mind when she makes a decision, she is a very talented product manager and a natural leader.

Valentine has worked in diverse international companies: Capgemini, Orange Business Services, BDC, Ubisoft … She knows how to take up product challenges in large companies with large customer bases. It also supports many startups and SCALE-UP as a coach within the Montreal and Toronto ecosystem.