Product Strategy : Step-By-Step
Creating a digital product and taking it to its success requires synchronizing several expert teams and making good decisions throughout the process.
How do the teams align in the same direction and with a shared product vision? How do you inspire teams on how the future product will impact user lives by standing out from the competition?
Creating a clear product strategy allows you to guide all the actors involved in taking the product and the company to the right place with good agility and autonomy. The strategy makes it possible to bring high-level clarity, focusing on the “why” rather than on the “what exactly” and the “how.”
This experiential training aims to support you in the step-by-step creation of a product strategy, on a concrete case, with an expert coach to make you more confident and productive in managing your product and teams.
Format & Activities
- Pre-evaluation – become aware of its current forces and the situation
- e-learning – Introduction of concepts and concrete examples of the tools that will be manipulated during the workshops
- Workshops – Immersive and practical exercises to practice on concrete cases
- Put into practice – Practice to validate the achievements and be certified
- Self-assessment – Getting aware of evolution and learning
Themes & tools
- Product LifeCycle
- Product Vision and Product Business Canvas
- Business objectives in the form of OKRS
- Competitors and its market
- The User Persona vs. BUYER PERSONA
- “User Journey” high-level and initiatives
- The “KPIS” (Key Performance Indicators)
Trainer
Valentine Hoyet
Co-founder and coach Product Manager @Linky Product
Valentine is a co-founder of Linky Product and a Product Leader with solid UX design experience. Always having humans in mind when she makes a decision, she is a very talented product manager and a natural leader.
Valentine has worked in diverse international companies: Capgemini, Orange Business Services, BDC, Ubisoft … She knows how to take up product challenges in large companies with large customer bases. It also supports many startups and SCALE-UP as a coach within the Montreal and Toronto ecosystem.
This training is:
Length:
2 days: Asynchronous: 3 hours to 6 hours of individual work (e-learning, preparation put into practice) / Synchronous: 3 online experiential workshops of 3 hours 20
Classroom pricing:
$1,900 CAD + tx
Private Group
Have a group of 6 or more students? Request special pricing for private group training today (certain conditions apply).
Private Group TrainingObjectives
- Formalize a product strategy step by step.
- Present a high-level and clear vision for a SaaS product.
- Allow all actors to understand product management and collaborate to achieve common objectives while meeting user needs.
- Present successful indicators and follow them.
- Integrate new team members quickly.
- Be confident in your strategic decisions.
Target Audience
To all leaders, leaders, team managers, product managers, Product Owner or anyone who wants to set up a simple and repeatable strategic framework to align stakeholders, teams and their efforts in the same direction.
Certification
Linky Product certification
Delivered to each participant who completed the e-learning, actively participated in the experiential workshops and carried out the concrete practice with the coach.
FAQ
What are the main problems addressed by this training?
How can we align teams in the same direction and with a shared vision of the product? How do you inspire teams on how the future product will impact users' lives in the future by standing out from the competition?
What's in it for me?
The step-by-step creation of a product strategy, on a concrete case with an expert coach, will make you more confident and productive in managing your product and teams.
Is this training for me?
If you want to create a clear product strategy to guide all the players involved in getting the product and the company to the right place with the proper agility and autonomy, this training course is for you.
Private Group Training
Contact us to arrange private group training for this course.
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